We are pleased to introduce a revised identity system for Continuum Health Partners and our hospitals. This revised identity system is a refreshed look for the Continuum family of logos, which had been in place for more than a decade.

We are introducing four changes.

1. A Continuum “signature” with the names of our hospitals replaces the five-flag lockup. The revised signature is a more elegant way of identifying our partners, and is easier for patients to read and understand.


2. A new logo has been created for "Beth Israel Brooklyn," in recognition of the important role of the Kings Highway Division.


3. A new logo has been created for Continuum Cancer Centers of New York. As a system-wide service line, CCCNY has a new logo that identifies the partner hospitals, consistent with the Continuum "signature" logo described above.


4. We have changed the logo font from Frutiger to Futura Standard. It is a subtle change, but those of you who have an interest in type fonts will appreciate its greater readability and modernity.
   
   In conjunction with these changes, we are introducing updated logos for the hospitals, using the new font. New standards for letterhead and business cards have also been created and shared with the companies that print Continuum and hospital stationery.

View the complete Corporate Identity Manual.