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Heritage Initiative


The Heritage Initiative was founded by Richard Friedman, MD, who is currently medical director. Its primary goal is to promote cultural sensitivity to the Jewish community at all Beth Israel inpatient and outpatient sites and provide services that will collaborate with Bikur Cholim.

Our Heritage Initiative features patient navigators who serve as a single point of contact throughout a patient's hospital stay, act as liaison with physicians and other medical staff, and provide patients with information about resources and support services available to the patient and their loved ones.

For more information on our unique patient navigator program at Beth Israel Medical Center, please contact Richard Friedman, MD, at (917) 710-4896 or patient navigators Joseph Deutsch at (917) 509-4441 or Dov Jacob at (917) 886-3865.

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